Between the late 1960's and early 1980's there were numerous match importers in the United Kingdom and many were loosely connected to each other.  The largest importer by far was The Cornish Match Company and many were associated one way or another with this company.  However, a much smaller concern was The Executive Match Co who were based in the Brighton Area of East Sussex.

This company imported matches from Italy and stuck their own labels to the boxes.  The labels were what in the hobby are known as Advertising Labels and as such I have accumulated approximately 150 of these labels to sell on the basis of WIGIG (When its gone its gone).

This area of the web site is exclusively set out for those labels and therefore is of no importance to any collector unless they collect labels from The Executive Match Co